7 ways I try to keep going as a small business owner when the world is a mess
This blog, while full of useful tips, is more personal than my usual small business blogs. The topic is not something I’m an expert in, like copywriting, or eating vegan brownies. It’s a topic which has been increasingly weighing on me. I know it has been weighing on my small business colleagues too. How can […]
Should you post political content as a small business? Here are 7 questions to ask yourself
There’s a notification on your phone from a news app. Another MP has resigned in disgrace. The Prime Minister is being criticised. There’s an election result. The economy is doing something depressing. A debate in parliament has got spicy. Something utterly abhorrent is being voted on in the commons (~cough *the Rwanda […]
How to clearly and authentically show your small business is LGBTQ+ inclusive
This blog was inspired by a chat with a lovely group of small business owners in Bristol a little while ago. They were in different industries, a mix of product- based and service- based, and they all had something in common. I’ve summarised our chat here in these four sentences: “I care about the LGBTQ+ […]
How to write about sustainability without greenwashing: 6 important tips a small business owner needs to know
As a small business copywriter, I’ve had many conversations with my lovey clients about sustainability. Generally, my clients are incredibly sustainable and environmentally friendly. That’s one of the reasons I want to work with them. But, for lots of reasons, many of my clients feel reluctant to highlight how sustainable they really are. […]