You know the drill: writing great blogs and posting them on your website is a sure-fire way to get your website seen. The thing is, knowing you should be blogging, and actually blogging are two very different things.
Small business owners and clients tell me:
- Generating content ideas and blog topics is a job in itself
- Finding the time to write, research, and edit around 1000 words is tricky/ impossible
- Never being sure if you’re posting the “right” thing at the “right” time for Google to bring it up in search results
There’s a whole lot going on there, right?
The answer is writing blogs in line with the seasons.
Don’t worry my small business pal, I’ve got you! Brace yourself for a whole bunch of seasonal blogging ideas and tips. Ready?
Seasonal blog writing tip 1: Getting the blogging basics right
Before we start, let’s start well.
I write anywhere from 4- 8 long, detailed SEO blogs every single month. I write a about a mixture of topics; some for myself and lots for my clients. There are a few cracking blog techniques I can share with you to set you up for success.
- Good blogs are valuable to the reader and share useful advice.
- They’re written by experts, so make sure you’re writing about something you know really well.
- Use everyday language and short sentences.
- Also use plenty of subheadings to help the reader to navigate the text. P
- op complex or key ideas in bullet points so everything’s communicated clearly.
- Want more detailed blogging advice? Here’s a chunky blog all about blogs.
Seasonal blog writing tip 2: Use the seasons (and supermarkets) as a guide
Seasonal blogs overcome all of those barriers I wrote up there in the intro. All of ‘em!
- Challenge: generating content ideas and blog topics is a job in itself
- Solution: working with the seasons means there are always things to write about! There are endless possibilities which are relevant to the time of year, your product/ service, and to your customers
- Challenge: finding the time to write, research, and edit around 1000 words is tricky/ impossible
- Solution: ok, seasonal blogs can’t pause time, but it is much faster to write a blog with a super clear direction and with a seasonal hook
- Challenge: never being sure if you’re posting the “right” thing at the “right” time for Google to bring it up in search results
- Solution: This one’s easy! The standard rule is to post your seasonal blog 6-ish weeks before the season hits. By working with the seasons, you’ve got yourself a Google-friendly blog timetable!
Seasonal blogs are super specific so they’re easier to write. The topics practically write themselves.
When you write in detail about your product/ service and the season, and there’s a little whisper of (seasonal) urgency. While blogs aren’t exactly for “selling”, they’re certainly part of the informational/ idea generating/ decision making part of buying something.
The supermarkets are already playing this seasonal game. Ever noticed that there are Easter eggs on shelves about 3 seconds after Boxing Day? And autumnal things are already on sale before summer’s over? On the 1st of September Hallowe’en is everywhere.. Supermarkets know that they have to have their products (and marketing) in place before customers want to buy. Next time you’re doing a big shop check out what you can see on the supermarket shelves and use that as a sign to get blogging.
Seasonal blog writing tip 3: Evergreen content is enormous value for money
My very favourite reason for posting seasonal blogs is: they. Are. Evergreen. For me, there is no content which has a higher value-for-money.
“Evergreen content remains valuable year-round and over time because it focuses on topics that are consistently popular.” Semrush, 2025
You write a great blog once (or pay for a copywriter/ content writer to write a blog for you) and it becomes a key piece of content.
Just like the evergreen foliage we see in nature (holly, ivy, fir trees, and other Christmas plants) evergreen blogs are functional and strong. The plants withstand the changes in weather, and evergreen blogs withstand trends and marketing fluctuations.
They’re packed with useful, solid advice which is relevant to your audience year after year. Which means, your blog is searched for (and read, and shared) year after year.
Good, huh?
Seasonal blogs often become evergreen blogs. Think about it, every year someone’s going to google ideas for Valentine’s day, or tips to create an Easter tablescape, or suggestions for classic Hallowe’en books.
If that content exists on your website, then Google’s going to direct people to your website.
Seasonal blog writing tip 4: Write them a couple of months in advance
It’s not an exact science, and it baffles me no end, but Google needs some time to know what you’re posting on your website. It’s a process called crawling and indexing.
“Google Search… uses software known as web crawlers that explore the web regularly to find pages to add to our index.” In- depth guide to how Google Search works, 2025
In fact, it can take anywhere from days to weeks for Google to index your blog- or any page on your website.
So, to be on the safe side, write and post your blog around 6 weeks before your ideal audience are going to look for it.
But how?!
Don’t worry- just work backwards.
Imagine you sell beautiful outdoor cushions for garden furniture. People will be thinking about spending time in the garden as the weather starts to get warm. Typically, in the UK, April is when we feel summer is on the way. So, around April, your ideal customers are going to be googling “waterproof cushions for garden”, or “pretty cushions for garden furniture”, or “can you have cushions in the garden?”.
You want these customers to come to your website for their garden cushion needs. Your website has to appear in their search results.
So, you write a lovely blog titled:
- “How to style a colourful seating area in your garden this summer”, or
- “5 tips to reinvigorate your garden furniture in 5 minutes”, or
- “Transform your garden with these 6 summer seating area essentials”
AND you’re going to make sure one of your headings is “use colourful, comfy waterproof cushions”.
Sure, your audience might not buy the cushions in April, but they’re looking. They’re researching. They’re finding your website.
Which means, if your blog needs to be findable and indexed in April, it needs to be written and posted in February.
Seasonal blog writing tip 5: You don’t have to promote your blog immediately
In fact, you don’t have to do anything you don’t want to. your business, your content, your rules. If you’ve written a fabulous blog all about Christmas and Wimbledon’s on the telly and you want it on your IG grid or post it on LinkedIn, then go for it.
If, on the other hand, you’re knee deep in sunny BBQ pics, ice lollies, and sunglasses-selfies, you can keep your Christmas blog away from social media. Wait until it makes sense for your audience. Your blog can live on your website, getting itself all indexed, building up traffic from searchers. When the seasons change, THEN you can put links all over your socials. And in your newsletter, for that matter!
Ooh, and remember tip 2? Your Christmas blog is likely to become evergreen content. So, it’ll be relevant year after year. Not only will it be searched for each year on Google, it will be relevant on social media every October, November, and December.
Seasonal blog writing tip 6: Choose simple topics which highlight your products or services
The most important advice I can give any small-business-blog-DIYer is to keep it simple.
Your blog can’t possibly cover every detail or anticipate every question your reader may have. No blog can do this. Just focus on one area you’re an expert in.
Practically, the headline of your blog should cover a question or problem, and the content of the blog answers that question. Imagine you’re writing the blog for just one person.
A great blog title has a formula. (It’s not my formula, it’s a Studio Cotton formula. Their blog about it is great, give it a read here).
The formula includes 6 elements, in any order: a number, attractive adjectives, a clear subject, an obvious audience, the location (of the business/ subject), and last but not least season. It’s quite tricky to get all six elements into one title, so aim for at least 4.
This looks like:
- 16 of 2026’s bestselling books: the Christmas present your book-loving sister-in-law will squeal over
- Back to school checklist for busy parents: 28 essential products from lunchboxes to labels
- 10 cosy, autumnal soft furnishings from my favourite Bristol homeware shops
And there you go! You’re ready to blog seasonally!
I’m really hoping after reading this blog your fingers are itching to get blog- writing and your brain is buzzing with ideas. Please send me links to your seasonal blogs when you post them!
Alternatively, if blogging feels just as tricky as before, you have options. I can hold your hand as you write them yourself. I’ve got a pre-recorded workshop, a Strategy Session, or some blog templates. I told you in the introduction, I’ve got you! Just let me know what you need.
