Now booking: websites October 2023 | smaller projects September 2023

Small business and retail copywriting

Clear messaging for ecommerce brands & online shops

Help your customers find you and love you

Speak directly to your customers and highlight your products

Running an online shop means you’re juggling a lot of tasks. 

Accounts, wholesalers, packing orders, social media, emails… you can’t do it all. Important details get neglected simply because you’ve got so much to do.

Delegating your ecommerce copywriting isn’t just about saving your time and headaches. My knowledge of your customer journey, the psychology of selling, and the complexities of English mean you get more sales.

You need product descriptions which cover every detail of the style, colour, and material of what you sell, while also being succinct and persuasive.

You need email templates to quickly update  wholesalers, or prompt them to make their next order. 

You need a perfectly polished business bio for your next fair or market which make people excited to visit you.

It’s all in the words.

Small businesses deserve to be seen

How does ecommerce copywriting work?

It’s pretty simple, really. I get to know your business goals, and then I tell you how I can best help you. You might need brand guidelines, or a blogging strategy session, or a full website rewrite. 

I’ll send you a proposal first, and a deposit invoice and  a contract when you want to get started.

You’ll have clear, powerful copy and content to get more traffic, more awareness, and more sales.

A clear strong brief

I learn everything I can about your aims, your products, and your audience. The stronger the brief, the better the copy.

Written in your voice, in your style

All of my research means my writing sounds like you. With on-brand vocabulary, your level of formality, and complete accuracy.

A round of edits included

You'll be delighted with your first draft, but making revisions are a totally normal part of the process. Your feedback is so important.

Ever noticed how much writing you have to do?

Product descriptions

Make every detail of your products irresistible on your website, in brochures, and as social media posts.

Ecommerce emails

Order confirmations, abandoned cart emails, newsletters, and wholesale outreach. Get your business in their inbox.

Brand bios

Have a word-perfect brand bio saved and ready to go will save you time, and give you a polished, persuasive edge.


Every single word on your packaging needs to be flawless, from the product names to the microcopy.
Impostor syndrome? No time? Overwhelm?

That's why your joyful, brave small business needs a copywriter

I run a small business, so I get it. Having someone just do the thing I’m struggling with is more than a weight off my mind.

It’s why I use an accountant. I’m just not a numbers person, they stress me out. So, I can relax knowing my tax return is done properly, I can use the time I would have spent struggling with it to actually run my business, and my accountant is going to do a better job than I ever would.

It’s the same with copywriting.

Delegating it gives you the time and freedom to just do something else. More than that, it gives you the confidence it’s done right. Priceless.

Sustainable small biz clients

Lovely words, lovely clients

Copywriting and content writing testimonials

Writing for bold, creative, sustainable businesses is one of the best parts of my job. And, when they’re happy with what I’ve written for them it’s even better. Check out their kind reviews and click on their name to go see their website.

Bonnie clearly explained the copywriting process up front and led me through each stage. She even included explainer videos with each draft to make reviews super easy. Bonnie really got to the heart of my business and was able to bring my personality into the copy.
Manchester, UK
Working with Bonnie was magical. I had never worked with a copywriter before so I wasn’t sure what to expect. When she delivered the blog copy I was truly blown away. She provided a video explanation to show me how to get the most out of the blog and she also provided SEO pointers and anchor links. Highly recommend!
Devon, UK
I was lost for words when reading the first draft of the blog. I was absolutely astonished! I knew it would be wonderful but I was not expecting Bonnie to do so much.
London, UK
I thoroughly enjoyed working with Bonnie on my wellbeing blog, and my wesbite copy. She has a friendly consultative style, listens well, and brings a wealth of expertise in SEO copywriting.
Norfolk, UK
I was so impressed with Bonnie's ability to produce such a detailed brilliant blog from a relatively short conversation. I felt a real lift of enthusiasm for my business after working with Bonnie- she just 'got' what I needed!
Teeside, UK
Bonnie is a fantastic copywriter who can take a fairly basic brief and turn it into a wonderful piece of work. Both times I've hired her, Bonnie has delivered fantastic work that is exactly what the client is looking for with absolutely no amends required.
Kent, UK

Select clients

Helping people motivates me

Delegating your copywriting and content writing is self-care

Small business owners are inspiring. They’re creative, kind, hard- working, and they change their communities.

As a small biz owner, you have the autonomy to choose to employ people in their local area and pay a living wage, choose sustainable packaging, and control every part of the supply chain to make sure it’s ethical.

That’s on top of selling gorgeous products.

All of this needs to be communicated clearly, simply, and persuasively to your customer.

As someone who can write, is likely to be part of your ideal audience, and knows what it’s like to run a business, I might just be the perfect person to write for you.

I love working with other small business owners. The better they do, the more successful their businesses are, and the stronger their communities are.

Bristol copywriter and content writer

Bristol might just be the best city in the world. There are incredible sights to see (#SuspensionBridge), excellent coffee to drink, and Gloucester Road, one of the longest street of independent businesses in Europe (where I spend all my money).

It’s totally ok if you aren’t in Bristol though. I write for clients all over the UK and I’d be delighted to write for you  wherever you live.

A guide to ecommerce copywriting prices

Investing in small business copywriting and content writing

This bit’s kinda tricky, simply because every project I do is bespoke to my clients’ needs. But, I completely appreciate you want to get an idea of how much copywriting and content writing costs so you can decide if it’s for you.

To quote for your project, I work out how many days I’ll need to research, write, edit, proofread, and revise your copy. Then, I multiply those days by £250. That’s my day rate for small business owners. Even though the UK average copywriter day rate is £390, I’m mindful of bold, sustainable small business owners’ expenses, and I want to help as many people as possible.

So you can see if your budget and my services align, I’ve put together an ecommerce price guide. I’ll be able to give you a precise quote once we’ve had a chat in the discovery call.

  • One page business bio £250- £325

    Sum up your business and what you do in around 500 words.

  • Ten product descriptions £375- £500

    SEO friendly, persuasive descriptions covering every detail of what you sell.

  • Five email sequence £750- £1000

    Abandoned cart, product launch, or welcome emails to get you more sales.

Ready to get started?

Book a discovery call to talk all about copy and content for your retail business.

Frequently asked questions

Ecommerce and retail copywriting questions

Of course you want to get all the information you can before you make a decision about investing in your business. You should find all your answers here, but feel free to get in touch and ask me anything. 

Nope! I’m not able to do this for a couple of reasons.

First of all, for me to track your which keywords are ranking for your website, I’d need to be added to your Google analytics, and I’d need access to the back end of your website. This is not the kind of client data I want to be responsible for, which is why I send your freshly written copy to you in a Word document, and you can upload it, track it, and monitor it yourself. You can absolutely share the results with me!

Secondly, super well written SEO website copy, product descriptions, and blogs are only one part of the SEO puzzle. Yes, they’re a key puzzle piece, but if you don’t also have a good website, good technical SEO, and good backlinks, you may struggle to rank for the keywords you want to rank for. So, as a copywriter, I can’t be solely responsible for the SEO on your website.

Yes! I start writing when I have received 50% of the agreed fee, but how you pay is up to you.

I’m happy to take four payments of 25%, or three payments of 33%, or two payments of 50%, which is typical. Let’s discuss this in your discovery call.

Simply, no. This is not something I’m good at or enjoy doing, so I can’t offer this as a service. Everything I write for you will be ready to simply copy and paste, but it’s best for you to keep the access to your website to yourself, or your trusted VA/ website developer.

I price very, very carefully to suit the budgets of lovely small business owners, and so I can keep my business alive. So, the short answer is no, prices are not negotiable. Especially as the UK average rate for copywriters is £390 per day.

What is negotiable is the scope of the project, i.e., doing one page of website copy at a time, or one blog every other month. I am more than happy to work with you on a payment plan, or to offer another way to help you, like a power hour. Simply get in touch and we can find a way which works for both of us.

Sorry, I’m not your gal. I can recommend some talented designers and photographers for you, but I’m very happy sticking to words.

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