Now booking: Errr, pretty much now

Small business and retail copywriting

Copywriting for for ecommerce brands & online shops

Help your customers find you and love you

Highlight your products and the problems they solve

You’re juggling A LOT.

Accounts, wholesalers, packing orders, social media, marketing, emails… you can’t do it all.

Outsourcing your ecommerce copywriting saves more than time and headaches.

I know how to make your products sound irresistible, and I know how the pesky AF English language works. 

Great copy gets you more sales. 

Small businesses deserve to be seen

How does ecommerce copywriting work?

It’s pretty simple, really. 

I get to know you, your products, and your audience super well. I do a little research (ok, a lot of research), drink 2- 7 oat milk lattes, and concentrate hard AF, and…  before you know it, you’ll have clear, powerful copy to promote your products all over the shop.

The right format

Brochures, packaging copy, product descriptions, or a full website rewrite. You need it, I write it.

In your style

They're my words, sure, but they'll be completely bespoke to you and your tone- of- voice.

Persuasive & polished

Your customers will be clicking "add to cart" quicker than they can say "ohmigodIloveitsomuch".

Have you ever noticed how much writing you have to do?

Product descriptions

The colour, material, size, sustainability, delivery, returns, and price, all in a few persuasive words.

Ecommerce emails

Order confirmations, abandoned cart, dispatch, newsletters, and more. Your biz in their inbox.

Wholesaler info

Support your wholesalers with everything they need to know about your gorgeous products.


A handful of perfect words- from product names, to clear instructions, to the micro copy.
Do you sell gorgeous things?

Every joyful, bold small business needs a copywriter

Words and pictures help your customers fall in love with what you sell. You probably already have a go- to photographer to capture your products perfectly. 

Why would you DIY your copy?

Words are persuasive, inspirational, and compelling. They’re powerful. They get you sales. 

Ecommerce Copywriting

Lovely words, lovely clients

Copywriting and content writing testimonials

Check out these kind reviews from small business clients.

The copy is wonderful! It was so easy to work with you, we really appreciate you turning around so quickly. It was so helpful to have the video presentation of the copy- thanks so much.
Bonnie clearly explained the copywriting process up front and even included explainer videos with each draft. She really got to the heart of my business and bought my personality into the copy.
Manchester, UK
Working with Bonnie was magical. I had never worked with a copywriter before so I wasn’t sure what to expect. When she delivered the blog copy I was truly blown away. Highly recommend!
Devon, UK
I was lost for words when reading the first draft of the blog. I was absolutely astonished! I couldn't wait to get it on my website.
London, UK
I thoroughly enjoyed working with Bonnie on my wesbite copy. She has a friendly, consultative style, listens well, and brings a wealth of expertise in SEO copywriting.
Norfolk, UK
I was so impressed with Bonnie's ability to produce such a detailed brilliant blog from a relatively short conversation. I felt so positive after working with Bonnie- she just 'got' what I needed!
Teeside, UK

Select clients

Helping people motivates me

An experienced ecommerce copywriter

I love, love, writing for bold, radical, sustainable businesses. I’m so lucky to have worked with so many over the years.

Stationers, homewares, florists, accessories, crystals, candles, skin care, jewellers… I could go on and on. 

Using my skills creatively and strategically to sell your gorgeous products is one of the best bits of my job. 

I can’t wait to meet you.

Bristol copywriter and content writer

Bristol might just be the best city in the world. Great sights (#SuspensionBridge), great coffee, and Gloucester Road, one of the longest streets of independent businesses in Europe (where I spend all my money).

It’s totally ok if you aren’t in Bristol though. I write for clients all over the UK and I’d be delighted to write for you wherever you live.

How much does copywriting cost?

Ecommerce copywriting prices

I keep things simple AF. One day of my time, one price. £275*.

This is my small business day rate and it’s deliberately affordable. The UK average copywriter day rate is £433.

I’ll work out how many days it’ll take to research, write, edit, proofread, and revise your copy, and let you know before I start writing.

(*I have a higher rate for bigger businesses.)

  • One page business bio £150- £275

    Sum up your business and what you sell

  • Ten product descriptions £550- £825

    SEO friendly, detailed, persuasive descriptions

  • Five email sequence £825- £1100

    Abandoned cart, product launch, or confirmations

Tick “write irresistible product descriptions” off your to do list

Help your customers find you, love you, and buy from you

Snoop at the small print

Ecommerce and retail copywriting frequently asked questions

I totally get it- you want to get all the information before hiring someone. You’ll find lots of answers here but remember, I’m only an email away if you need to know more.

Nope! Two reasons:

One: for me to track which keywords are ranking for your website, I’d need to be added to your Google analytics, and I’d need access to the back end of your website. This is not the kind of client data I want to be responsible for, which is why I send your freshly written copy to you in a Word document, and you can upload it, track it, and monitor it yourself. You can absolutely share the results with me!

Two: super well written SEO copywriting is only one part of the SEO puzzle. Yes, it’s a key puzzle piece, but if you don’t also have a good website, good technical SEO, and good backlinks, you may struggle to rank for the keywords you want to rank for. So, as a copywriter, I can’t be solely responsible for the SEO on your website.

Yes! I start writing when I have received 50% of the agreed fee, but how you pay is up to you.

I’m happy to take three payments of 33%, or two payments of 50%, which is typical. Let’s discuss this in your discovery call.

For Strategy Sessions we can discuss your payment plan before you book. Pop an email to and let me know how you’d like to pay.

Simply, no. This is not something I’m good at or enjoy doing, so I can’t offer this as a service. Everything I write for you will be ready to simply copy and paste, but it’s best for you to keep the access to your website to yourself, or your trusted VA/ website developer.

Kinda, but not really. I price very, very carefully to suit a range of budgets, and so I can keep my business alive. I weigh up exactly what you asked for, how long it’ll take me, my day rate, and how much research I’ll need to do. Then I send you three proposal quotes options for you choose from.

My day rate is £275 for small businesses, and £375 for agencies. The average UK copywriter day rate is £433.

If the quote I send you is too high for your budget, I will not lower the quote unless you lower the scope. This means, for example, doing one page of website copy at a time, or one blog every other month.

Sorry, I’m not your gal. I can recommend some talented designers and photographers for you, but I’m very happy sticking to words.

Check out my recommendations page for all the great small business I love working with.

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Pop your email address into that there box so we can stay in touch

On a fully irregular basis, whenever I’ve got something super interesting, I’ll send it your way.