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Running an online shop means you’re juggling a lot of tasks.
Accounts, wholesalers, packing orders, social media, emails… you can’t do it all. Important details get neglected simply because you’ve got so much to do.
Delegating your ecommerce copywriting isn’t just about saving your time and headaches. My knowledge of your customer journey, the psychology of selling, and the complexities of English mean you get more sales.
You need product descriptions which cover every detail of the style, colour, and material of what you sell, while also being succinct and persuasive.
You need email templates to quickly update wholesalers, or prompt them to make their next order.
You need a perfectly polished business bio for your next fair or market which make people excited to visit you.
It’s all in the words.
It’s pretty simple, really. I get to know your business goals, and then I tell you how I can best help you. You might need brand guidelines, or a blogging strategy session, or a full website rewrite.
I’ll send you a proposal first, and a deposit invoice and a contract when you want to get started.
You’ll have clear, powerful copy and content to get more traffic, more awareness, and more sales.
I learn everything I can about your aims, your products, and your audience. The stronger the brief, the better the copy.
All of my research means my writing sounds like you. With on-brand vocabulary, your level of formality, and complete accuracy.
You'll be delighted with your first draft, but making revisions are a totally normal part of the process. Your feedback is so important.
I run a small business, so I get it. Having someone just do the thing I’m struggling with is more than a weight off my mind.
It’s why I use an accountant. I’m just not a numbers person, they stress me out. So, I can relax knowing my tax return is done properly, I can use the time I would have spent struggling with it to actually run my business, and my accountant is going to do a better job than I ever would.
It’s the same with copywriting.
Delegating it gives you the time and freedom to just do something else. More than that, it gives you the confidence it’s done right. Priceless.
Writing for bold, creative, sustainable businesses is one of the best parts of my job. And, when they’re happy with what I’ve written for them it’s even better. Check out their kind reviews and click on their name to go see their website.
Small business owners are inspiring. They’re creative, kind, hard- working, and they change their communities.
As a small biz owner, you have the autonomy to choose to employ people in their local area and pay a living wage, choose sustainable packaging, and control every part of the supply chain to make sure it’s ethical.
That’s on top of selling gorgeous products.
All of this needs to be communicated clearly, simply, and persuasively to your customer.
As someone who can write, is likely to be part of your ideal audience, and knows what it’s like to run a business, I might just be the perfect person to write for you.
I love working with other small business owners. The better they do, the more successful their businesses are, and the stronger their communities are.
Bristol might just be the best city in the world. There are incredible sights to see (#SuspensionBridge), excellent coffee to drink, and Gloucester Road, one of the longest street of independent businesses in Europe (where I spend all my money).
It’s totally ok if you aren’t in Bristol though. I write for clients all over the UK and I’d be delighted to write for you wherever you live.
This bit’s kinda tricky, simply because every project I do is bespoke to my clients’ needs. But, I completely appreciate you want to get an idea of how much copywriting and content writing costs so you can decide if it’s for you.
To quote for your project, I work out how many days I’ll need to research, write, edit, proofread, and revise your copy. Then, I multiply those days by £250. That’s my day rate for small business owners. Even though the UK average copywriter day rate is £390, I’m mindful of bold, sustainable small business owners’ expenses, and I want to help as many people as possible.
So you can see if your budget and my services align, I’ve put together an ecommerce price guide. I’ll be able to give you a precise quote once we’ve had a chat in the discovery call.
Sum up your business and what you do in around 500 words.
SEO friendly, persuasive descriptions covering every detail of what you sell.
Abandoned cart, product launch, or welcome emails to get you more sales.
Of course you want to get all the information you can before you make a decision about investing in your business. You should find all your answers here, but feel free to get in touch and ask me anything.
Nope! I’m not able to do this for a couple of reasons.
First of all, for me to track your which keywords are ranking for your website, I’d need to be added to your Google analytics, and I’d need access to the back end of your website. This is not the kind of client data I want to be responsible for, which is why I send your freshly written copy to you in a Word document, and you can upload it, track it, and monitor it yourself. You can absolutely share the results with me!
Secondly, super well written SEO website copy, product descriptions, and blogs are only one part of the SEO puzzle. Yes, they’re a key puzzle piece, but if you don’t also have a good website, good technical SEO, and good backlinks, you may struggle to rank for the keywords you want to rank for. So, as a copywriter, I can’t be solely responsible for the SEO on your website.
Yes! I start writing when I have received 50% of the agreed fee, but how you pay is up to you.
I’m happy to take four payments of 25%, or three payments of 33%, or two payments of 50%, which is typical. Let’s discuss this in your discovery call.
Simply, no. This is not something I’m good at or enjoy doing, so I can’t offer this as a service. Everything I write for you will be ready to simply copy and paste, but it’s best for you to keep the access to your website to yourself, or your trusted VA/ website developer.
I price very, very carefully to suit the budgets of lovely small business owners, and so I can keep my business alive. So, the short answer is no, prices are not negotiable. Especially as the UK average rate for copywriters is £390 per day.
What is negotiable is the scope of the project, i.e., doing one page of website copy at a time, or one blog every other month. I am more than happy to work with you on a payment plan, or to offer another way to help you, like a power hour. Simply get in touch and we can find a way which works for both of us.
Sorry, I’m not your gal. I can recommend some talented designers and photographers for you, but I’m very happy sticking to words.
On a fully irregular basis, whenever I’ve got something super interesting, I’ll send it your way.
