Your website is your shopfront.
Vitural, sure. But it needs to be as easy for customers to look around and see your wonderful products as it is for them to walk around a physical shop.
Copywriting is what directs them, and informs them. It helps them to make decisions, and it helps get you sales.
That goes for service- based businesses too. Your next client needs just the right amount of detail to think “heck yeah, I need to work with them!”.
Website copywriting is way too important to just have a go at.
It needs an expert.
The copy on your website are the hardest working words you’ve got. They’re way more important than your Insta bio, or your LinkedIn profile.
They need to be accurate, creative, and pursuasive.
Which a lot is easier said than done, to be honest.
Let’s get you some precise and powerful website copy and create a super smooth customer journey.
Let’s make it easy for your customers to find you. Sure, Instagram’s pretty, but we all go to Googlen when we want something.
So, that’s where you have to be.
It all starts with you and me having a good old chat (on Zoom, unless you live in Bristol where we could meet IRL).
I want to learn all about you, your business, your values, your goals, and the difference you make to people.
Then, I get researching, writing, and editing to my heart’s content/ every word is perfect.
Writing website copy is one of the hardest writing tasks a small business owner can do.
It’s super tricky to make yourself, your business, and what you do sound amazing.
You’ve got to be accurate, clear, think like your customer, know how to make Google happy, and be persuasive all at the same time. And spell everything right.
It’s why people pay me to do it for them.
There is nothing as copying and pasting your perfectly polished website copy and hitting “launch” on your website.
Writing for bold, creative, sustainable businesses is one of the best parts of my job. And, when they’re happy with what I’ve written for them it’s even better. Check out their kind reviews and click on their name to go see their website.
Writing is my favourite thing to do.
If I’ve got an afternoon to myself you can guarantee I be journaling, scribbling ideas into a notebook, or tapping away on my laptop.
If I’m not writing, I’m reading. Or I’m watching a film that was a book. Or I’m listen to Taylor Swift because of the lyrics…
I just freaking love words.
But I get that not everyone likes words as much as I do. Some people like rock climing, or marathon running, or… bowling.
Some people just like actually running their business.
So I get to write for them, and make their business sound amazing. Which means they get more website visits, and more customers, and more sales.
I’ve lived in Bristol for my whole life (except for a year couple of years of uni and travelling). Living here is brilliant, mainly because of all the indie food places, the historic buildings, and the super inspiring small businesses.
I don’t want to live anywhere else, but I will happily write for businesses from all over the UK. As long as you’re a sustainable, creative, independent business owner you’re my kinda person.
This part is kinda tricky. Every copywriting project is bespoke, and every price is different.
If a potential client comes to me with tonnes of research done, a full branding guide, and a super clear brief, that’s more straightforward than someone who hasn’t quite worked out who their target audience is yet. I’ll happily work with both clients, but one is probably going to take more effort than the other, y’know?
To quote for your project, I work out how many days I’ll need and then, I multiply those days by £250. That’s my day rate for small business owners. Even though the UK average copywriter day rate is £390, I’m mindful of bold, sustainable small business owners’ expenses, and I want to help as many people as possible.
Here’s a website copy price guide so you can see if you budget and my services align. I’ll be able to give you a precise quote once we’ve had a chat in the discovery call.
Mission statement, brand guidlines, and clarifying how you want to sound
Explain who you are, what you do, and how you do it to get them juicy sales
Home, about, service pages or product descriptions, research, meta data, all the good stuff
Investing in your business is a big step, so it totally makes sense you want to find out as much as you can first.
You’ll find some helpful answers here, but feel free to get in touch and ask me anything.
Nope! I’m not able to do this for a couple of reasons.
First of all, for me to track your which keywords are ranking for your website, I’d need to be added to your Google analytics, and I’d need access to the back end of your website. This is not the kind of client data I want to be responsible for, which is why I send your freshly written copy to you in a Word document, and you can upload it, track it, and monitor it yourself. You can absolutely share the results with me!
Secondly, super well written SEO website copy, product descriptions, and blogs are only one part of the SEO puzzle. Yes, they’re a key puzzle piece, but if you don’t also have a good website, good technical SEO, and good backlinks, you may struggle to rank for the keywords you want to rank for. So, as a copywriter, I can’t be solely responsible for the SEO on your website.
Yes! I start writing when I have received 50% of the agreed fee, but how you pay is up to you.
I’m happy to take four payments of 25%, or three payments of 33%, or two payments of 50%, which is typical. Let’s discuss this in your discovery call.
Simply, no. This is not something I’m good at or enjoy doing, so I can’t offer this as a service. Everything I write for you will be ready to simply copy and paste, but it’s best for you to keep the access to your website to yourself, or your trusted VA/ website developer.
I price very, very carefully to suit the budgets of lovely small business owners, and so I can keep my business alive. So, the short answer is no, prices are not negotiable. Especially as the UK average rate for copywriters is £390 per day.
What is negotiable is the scope of the project, i.e., doing one page of website copy at a time, or one blog every other month. I am more than happy to work with you on a payment plan, or to offer another way to help you, like a power hour. Simply get in touch and we can find a way which works for both of us.
On a fully irregular basis, whenever I’ve got something super interesting, I’ll send it your way.