Your website is your shopfront.
Virtual, sure. But it needs to be just as easy for customers to look around and see your wonderful products and services.
Copywriting is what directs them and informs them. It helps them to make decisions, and it helps get you sales.
Good website copy gives juuuust the right amount of detail so your reader thinks “heck yeah, I want that!”.
Sure, Instagram’s pretty, but we all go to Google when we want to find something. And that’s where SEO comes in.
SEO website copy is super important but it’s not easy to write. It’s all about using the right words in the right places.
It’s also technical, creative, and a lot about your website’s backend*. (Which I stay away from. I leave that to the web designers/ devs/ wizards.)
On- brand vocab, SEO keywords, correct grammar, and still making it all sound like you.
Stories are persuasive, powerful, and memorable. So are writing techniques. It all starts here.
Helping your customer easily find you, love you, and buy from you again and again.
Writing website copy is super difficult. Especially writing your own website copy.
You’ve got to make yourself, your business, and what you do sound amazing. All while being accurate, clear, thinking like your customer. You need to making Google happy, and be persuasive all at the same time. Oh, and you’ve got to spell everything right.
Not easy, huh? It’s why people pay me to do it for them.
Writing copy for radical, independent, sustainable business owners is one of the best parts of my job. Check out their kind reviews and click on their name to go see their website.
Writing is my favourite thing to do*.
If I’ve got an afternoon to myself, I’ll be journaling, writing fiction, or writing blogs for myself. I just freaking love words.
But not everyone likes words as much as I do. You might want to spend your time actually running your business, not writing copy for it.
My words make your business sound amazing, get more website visits, more customers, and more sales. Win/ win, huh?
(*Also napping and eating vegan brownies and drinking oat lattes in all the Bristol cafes.)
I’ve lived in Bristol for my whole life (except for a few of years of uni and travelling) and I love it.
Mainly because of all the indie food places, the historic buildings, and the super inspiring small businesses.
I don’t want to live anywhere else, but I will happily write for you wherever you’re based in the UK.
I keep things simple AF. One day of my time, one price.
And, I have a special small business day rate.
My official day rate is capped at £425- less than the UK average. (Checkout the stats here, page 25.)
But if you’re a fellow small business I guarantee to give you a chunky discount on my day rate.
Clarifying exactly how you want to sound to your audience
Explain who you are, what you do, and who you do it for, persuasively
Home, about, service pages/ product descriptions, and all the good stuff
Investing in your business is a big deal, so it totally makes sense you want to find out as much as you can first.
You’ll find lots of answers here but remember, I’m only an email away if you need more info.
Nope! Two reasons:
One: for me to track which keywords are ranking for your website, I’d need to be added to your Google analytics, and I’d need access to the back end of your website. This is not the kind of client data I want to be responsible for, which is why I send your freshly written copy to you in a Word document, and you can upload it, track it, and monitor it yourself. You can absolutely share the results with me!
Two: super well written SEO copywriting is only one part of the SEO puzzle. Yes, it’s a key puzzle piece, but if you don’t also have a good website, good technical SEO, and good backlinks, you may struggle to rank for the keywords you want to rank for. So, as a copywriter, I can’t be solely responsible for the SEO on your website.
Yes! I start writing when I have received 50% of the agreed fee, but how you pay is up to you.
I’m happy to take three payments of 33%, or two payments of 50%, which is typical. Let’s discuss this in your discovery call.
For Strategy Sessions we can discuss your payment plan before you book. Pop an email to bonnie@wordsbybonnie.com and let me know how you’d like to pay.
Simply, no. This is not something I’m good at or enjoy doing, so I can’t offer this as a service. Everything I write for you will be ready to simply copy and paste, but it’s best for you to keep the access to your website to yourself, or your trusted VA/ website developer.
Kinda, but not really. I price very, very carefully to suit a range of budgets, and so I can keep my business alive. I weigh up exactly what you asked for, how long it’ll take me, my day rate, and how much research I’ll need to do. Then I send you three proposal quotes options for you choose from.
My day rate is £425 for agencies and bigger businesses. I discount my day rate for Bristol businesses and small businesses. The 2024 average UK copywriter day rate is £433.
If the quotes I send you are too high for your budget, I’m happy to amend the quote and work with you to reduce the scope of the project. This means, for example, doing one page of website copy at a time, or one blog every other month.
Sorry, I’m not your gal. I can recommend some talented designers and photographers for you, but I’m very happy sticking to words.
Check out my recommendations page for all the great small business I love working with.
