Now booking: websites October 2023 | smaller projects September 2023

Email subscribers are the most engaged audience you have

Get your bold, sustainable small business straight in their email inbox

Email marketing for lovely small businesses

You own your email list- it's time you make the most of it

Your customer has subscribed to your emails.

They want to hear from you.

So, if you’re getting ready to a launch a new product, or a bestselling product’s coming back in stock, your customers want to know.

Perhaps you’re branching out into workshops, or courses, or you’re doing an end of quarter discount.

Rather than this crucial message being lost in social media algorithms, send it directly to your customers’ inboxes.

Carefully planned sales email sequences does more than inform your customers about your services or products, though.

They gently build up your reader to be ready to buy from you, all while building brand awareness.

From just one email one of my clients got “a flurry of website visits and sales, and no unsubscribes at all”.


Like love letters, but more profesh

Why use a copywriter for newsletters and emails?

There a bunch of different ways emails promote your business. 

Once we’ve had a chat and I understand exactly what you want, I get researching and writing. 

I could create a sequence of welcome emails leading up to a big offer. Or, I could write persuasive abandoned cart emails. Perhaps you want consistent newsletters for a whole year- consider it done! 

I’ll work with you on the email strategy, and then you can relax while I do all the writing. All you’ll have to do is schedule them. Easy. 

Monthly retainers

I'll deliver one, two, or four emails to you per month, ready for you to send to your subscribers. This could be alongside blogs and social media posts if that's helpful.

A series of emails

As a one- off project, I'll write a full sequence of emails for you. Your reader will be informed, entertained, and aware of your brand, leading to more sales.

Email templates

If you regularly send emails to potential clients, you need a solid email template. I'll help you introduce yourself warmly and give the best first impression.

Perhaps marketing’s highest ROI…


Send regular updates, discounts, and information to your subscribers. Inspire them to visit your website, remind them who you are, and show them exactly what you do.

Sales emails

Get orders from wholesalers and clients without pushy selling or dodgy tactics. I'll write lovely emails for you, or create bespoke templates so you're confident to write them yourself.

Email sequences

From welcome emails, to abandoned cart emails, there are tons of ways automated emails get you more business. I'll write them in your tone of voice to motivate your customers to act.

Service updates

Order confirmations, dispatch information, and product launches communicated to your audience clearly, consistently, and accurately. Keep your customers in the loop and build trust.
You don’t have to do everything on your own

Email and newsletter copywriting

Most small business owners I work with know exactly what they want to say, but they don’t have the time or confidence to get the words out. 

Sometimes they overthink and go round in circles until they decide not to send anything. 

Getting a copywriter to write emails for you stops the overwhelm. Just copy, paste, send, and watch the orders come in.

Chuffing lovely businesses Bonnie writes for

Lovely words, lovely clients

Copywriting and content writing testimonials

Writing for bold, creative, sustainable businesses is one of the best parts of my job. And, when they’re happy with what I’ve written for them it’s even better. Check out their kind reviews and click on their name to go see their website.

Bonnie clearly explained the copywriting process up front and led me through each stage. She even included explainer videos with each draft to make reviews super easy. Bonnie really got to the heart of my business and was able to bring my personality into the copy.
Manchester, UK
Working with Bonnie was magical. I had never worked with a copywriter before so I wasn’t sure what to expect. When she delivered the blog copy I was truly blown away. She provided a video explanation to show me how to get the most out of the blog and she also provided SEO pointers and anchor links. Highly recommend!
Devon, UK
I was lost for words when reading the first draft of the blog. I was absolutely astonished! I knew it would be wonderful but I was not expecting Bonnie to do so much.
London, UK
I thoroughly enjoyed working with Bonnie on my wellbeing blog, and my wesbite copy. She has a friendly consultative style, listens well, and brings a wealth of expertise in SEO copywriting.
Norfolk, UK
I was so impressed with Bonnie's ability to produce such a detailed brilliant blog from a relatively short conversation. I felt a real lift of enthusiasm for my business after working with Bonnie- she just 'got' what I needed!
Teeside, UK
Bonnie is a fantastic copywriter who can take a fairly basic brief and turn it into a wonderful piece of work. Both times I've hired her, Bonnie has delivered fantastic work that is exactly what the client is looking for with absolutely no amends required.
Kent, UK

Select clients

Meet your new small business bestie

Bonnie will copywrite the shiz outta those emails

I get a real kick out of helping people, and there are a couple of ways I do that with copywriting. 

Firstly, I literally take things off your to- do list. The immediate relief of not having to do that thing which has been hanging around forever is delicious. It’s only ever pure joy to just hand it over to an expert. I love being that person for you. 

More than writing for you, I love geting it right. I love getting every word in the right place, and writing in different tones of voice, and nailing every call to action.

And, I love when my clients tell me they’re getting sales or follows or subscribers because of what I’ve written. 

I know there’s a huge difference between an newsletter, and a brilliantly written newsletter which gets website visits.

There’s a big difference between a basic AF order confirmation, and one which makes a customer smile and trust you. 

A Bristol copywriter for Bristol businesses

Writing for Bristol businesses is extra special for me since it’s my home town. And it’s chock- full of gurt lush indie, creative businesses.

But, if you’re an indie, creative business from anywhere else in the UK, that’s absolutely great! I’ve written for businesses all over the UK and I’d love to write for you too. 

A guide to email copywriting prices

Investing in small business copywriting and content writing

To quote for your project, I work out how many days I’ll need to research, write, edit, proofread, and revise your copy. Then, I multiply those days by £250. That’s my day rate for small business owners. Even though the UK average copywriter day rate is £390, I’m mindful of bold, sustainable small business owners’ expenses, and I want to help as many people as possible.

So you can see if your budget and my services align, I’ve put together an email package price guide. I’ll be able to give you a precise quote once we’ve had a chat in the discovery call.

  • Two newsletters a month £250- £325

    Build brand awareness, highlight your values, and promote your business

  • Two sales email templates £325- £500

    Model emails and templates for you to modify and send to your clients

  • Five email nurture sequence £750- £1000

    Gently support your customers to make sales with you

Let's get this show on the road!

We begin with a discovery call and go on to make some magic...

Frequently asked questions

Find the answers to your email questions

I love that you want all the answers before you take the next steps. Hopefully you’ll find what you’re looking for below, but I’m only an email away if you have more questions. 

Nope! I’m not able to do this for a couple of reasons.

First of all, for me to track your which keywords are ranking for your website, I’d need to be added to your Google analytics, and I’d need access to the back end of your website. This is not the kind of client data I want to be responsible for, which is why I send your freshly written copy to you in a Word document, and you can upload it, track it, and monitor it yourself. You can absolutely share the results with me!

Secondly, super well written SEO website copy, product descriptions, and blogs are only one part of the SEO puzzle. Yes, they’re a key puzzle piece, but if you don’t also have a good website, good technical SEO, and good backlinks, you may struggle to rank for the keywords you want to rank for. So, as a copywriter, I can’t be solely responsible for the SEO on your website.

Yes! I start writing when I have received 50% of the agreed fee, but how you pay is up to you.

I’m happy to take four payments of 25%, or three payments of 33%, or two payments of 50%, which is typical. Let’s discuss this in your discovery call.

Simply, no. This is not something I’m good at or enjoy doing, so I can’t offer this as a service. Everything I write for you will be ready to simply copy and paste, but it’s best for you to keep the access to your website to yourself, or your trusted VA/ website developer.

I price very, very carefully to suit the budgets of lovely small business owners, and so I can keep my business alive. So, the short answer is no, prices are not negotiable. Especially as the UK average rate for copywriters is £390 per day.

What is negotiable is the scope of the project, i.e., doing one page of website copy at a time, or one blog every other month. I am more than happy to work with you on a payment plan, or to offer another way to help you, like a power hour. Simply get in touch and we can find a way which works for both of us.

Sorry, I’m not your gal. I can recommend some talented designers and photographers for you, but I’m very happy sticking to words.

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On a fully irregular basis, whenever I’ve got something super interesting, I’ll send it your way.