You know the drill: writing great blogs and posting them on your website is a sure- fire way to get your website seen.
The thing is, knowing you should be blogging, and actually blogging are two very different situations. So often I hear from small business owners “I should be blogging, but…” and then they explain some very reasonable and understandable challenges which get in the way. Such as:
- Generating content ideas and blog topics is a job in itself
- Finding the time to write, research, and edit around 1000 words is tricky
- Never being sure if you’re posting the “right” thing at the “right” time for Google to bring it up in search results
There’s a whole lot going on there, right?
Don’t worry my small business pal, I’ve got you! Brace yourself for a while bunch of blogging solutions. Ready?
Plan, write, and post your blogs using the seasons as a guide
Seasonal blogs overcome all of those barriers. All of ‘em!
- Challenge: generating content ideas and blog topics is a job in itself
- Solution: working with the seasons means there are always things to write about! There are endless possibilities which are relevant to the time of year, your product/ service, and to your customers
- Challenge: finding the time to write, research, and edit around 1000 words is tricky
- Solution: ok, seasonal blogs can’t pause time, but it is much faster to write a blog with a super clear direction and with a seasonal hook
- Challenge: never being sure if you’re posting the “right” thing at the “right” time for Google to bring it up in search results
- Solution: This one’s easy! The standard rule is to post your seasonal blog 6- ish weeks before the season hits. By working with the seasons, you’ve got yourself a Google- friendly blog timetable!
Seasonal blogs are super specific so they’re easier to write. You can write in detail about your product/ service and the season, and there’s a little whisper of (seasonal) urgency. While blogs aren’t exactly for “selling”, they’re certainly part of the informational/ idea generating/ decision making part of buying something.
My very favourite reason for posting seasonal blogs is: they. Are. Evergreen. For me, there is no content which has a higher value- for- money.
“Evergreen content remains valuable year-round and over time because it focuses on topics that are consistently popular.” Semrush, 2025
You write a great blog once (or pay for a copywriter/ content writer to write a blog for you) and it becomes a key piece of content.
Just like the evergreen foliage we see in nature (holly, ivy, fir trees, and other Christmas plants) evergreen blogs are functional and strong. The plants withstand the changes in weather, and evergreen blogs withstand trends and marketing fluctuations.
They’re packed with useful, solid advice which is relevant to your audience year after year. Which means, your blog is searched for and read year after year. Good, huh?
Seasonal blogs often become evergreen blogs. Think about it, every year someone’s going to google ideas for Valentine’s day, or tips to create an Easter tablescape, or suggestions for classic Hallowe’en books.
If that content exists on your website, then Google’s going to direct people to your website.
A little bit of (expert) blogging advice
Before we start, let’s start well.
I write anywhere from 4- 12 big chunky SEO blogs every single month. I write a about a mixture of topics; some for myself and lots for my clients. There are a few cracking blog techniques I can share with you to set you up for success.
Good blogs are valuable to the reader and share useful advice. They’re written by experts, so make sure you’re writing about something you know really well. Use everyday language and short sentences. Also use plenty of subheadings to help the reader to navigate the text. Pop complex or key ideas in bullet points so everything’s communicated clearly. Want more detailed blogging advice? Here’s a chunky blog all about blogs.
(Alternatively, I can hold your hand as you write them yourself. I’ve got a pre-recorded workshop, a Strategy Session, or some blog templates. I told you in the introduction, I’ve got you!)
Why do I need to write seasonal blogs so far in advance?
It’s not an exact science, and it baffles me no end, but Google needs some time to know what you’re posting on your website. It’s a process called crawling and indexing.
“Google Search… uses software known as web crawlers that explore the web regularly to find pages to add to our index.” In- depth guide to how Google Search works, 2025
In fact, it can take anywhere from days to weeks for Google to index your blog- or any page on your website. So, to be on the safe side, write and post your blog 6 weeks before people are going to look for it.
But how?!
Don’t worry- just work backwards.
Imagine you sell beautiful outdoor cushions for garden furniture. People will be thinking about spending time in the garden as the weather starts to get warm. Typically, in the UK, April is when we feel summer is on the way. So, around April, your ideal customers are going to be googling “waterproof cushions for garden”, or “pretty cushions for garden furniture”, or “can you have cushions in the garden?”.
You want these customers to come to your website for their garden cushion needs. Your website has to appear in their search results.
So, you write a lovely blog titled:
- “How to style a colourful seating area in your garden this summer”, or
- “5 tips to reinvigorate your garden furniture in 5 minutes”, or
- “Transform your garden with these 6 summer seating area essentials”
AND you’re going to make sure one of your headings is “use colourful, comfy waterproof cushions”.
Sure, your audience might not buy the cushions in April, but they’re looking. They’re researching. They’re finding your website.
Which means, if your blog needs to be findable and indexed in April, it needs to be written and posted in February.
Two extra (little) seasonal blogging tips
- Use supermarkets to help you
Supermarkets also play the “promote things way in advance game”. Have you noticed when the school year is coming to an end there are “back to school” signs above the stationery aisles and next to the uniform- style kids’ clothes? Or the moment September 1st arrives there are Hallowe’en decorations on the shelves? Next time you’re doing a big shop check out what you can see on the supermarket shelves and use that as a sign to get blogging. - You don’t have to put links to your blog on social media to moment you publish it
If you’re writing a blog about garden accessories in February, you don’t have to mention it in your newsletter or social media profile at the same time. Wait until it makes sense for your audience, AKA: when it gets warmer. Remember, the joy of evergreen content is that you can refer to the blog every year.
SEO Seasonal SEO blogs to write and post in January
January is a great time to write some blogs. It’s cold and dark outside you can legitimately snuggle under a blanket with a candle lit, and everyone’s looking forward to spring anyway.
When will January blogs be indexed? March-ish.
Key dates in March to write about in January: Easter, Mother’s day, World book day, St Patricks Day, International women’s day, St Davids day, Pancake day, Eid.
Topics to write about in January:
- How to host a chilled/ sophisticated/ colourful/ joyful Mother’s day/ Easter lunch
- 5 thoughtful/ cute/ delicious edible gifts to share at iftar this Eid
- Stunning platters, tableware, and cutlery for hosting loved ones this Eid
- 7 easy/ affordable/ simple World Book Day costumes for girls/ boys
- 7 gender-free World Book Day costumes which are easy/ affordable/ simple
- Celebrating International Women’s Day: 5 female business owners/ makers/ industry roles models I look up to
- 3 Welsh designers/ ceramicists/ artists/ creatives who inspire me on St David’s Day and every day
- St Patrick’s Day: 3 Irish filmmakers/ animators/ videographers who inspire me
- Where to find fairtrade and ethical Easter Egg chocolate (which tastes delicious)
Seasonal SEO blogs to write and post in February
February is just as cold and grey as January, so stay under that blanket and write some more blogs. Immerse yourself in sunny, springtime thoughts while your feet are warmed up with fluffy socks.
When will February blogs be indexed? April-ish.
Key dates in April to write about in February: Easter, Mother’s day, St George’s day, Shakespeare’s birthday (just me?), end of the tax year.
Topics to write about in February:
- Thoughtful mother’s day gifts for mums who are retired
- Affordable mother’s day gift ideas for thifty mums who love a bargain
- Luxurious mother’s day gifts for mums who need a bit of pampering
- Natured inspired mother’s day gifts for wild, adventurous mums
- 5 Easter crafts for kids aged 8- 12 to try when it’s raining
- Easy Easter recipes to make with children under 6 years old
- 5 simple tips to make completing your tax self-assessment a breeze
- 12 FAQs for your first time you submit your tax self- assessment
Seasonal SEO blogs to write and post in March
The daffodils are fully daffodilling and spring is definitely springing! It’s time to emerge from your lovely blanket and consider going outside. But! There are still Seasonal SEO blogs to write so don’t get too carried away.
When will March blogs be indexed? May-ish.
Key dates in May to write about in March: There are so many bank holidays! (Ok, there 2. But how do people spend their bank holidays?)
Topics to write about in March:
- 3 gorgeous spring paint colours to transform your kitchen this May Bank Holiday
- DIY your garden fences this May Bank Holiday: 6 tips to get straight, strong fencing
- Hosting friends this Bank Holiday weekend? 5 spring tablescape ideas to wow your guests
- May Bank Holiday weddings: three ways to structure your wedding weekend
Seasonal SEO blogs to write and post in April
The sun is sometimes visible and it’s hopefully not raining- welcome to April! Think ahead to summer, there’s almost a whiff of BBQ smoke in the air and an ice cream in your hand. Almost. Let’s write about it.
When will April blogs be indexed? June-ish.
Key dates in June to write about in April: Father’s day, summer solstice, Pride month, summer everything.
A quick note, only write about Pride if you belong to the LGBTQIA+ community yourself or you intend to share the voices of LGBTQIA+ people.
Topics to write about in April:
- Father’s day gift ideas: 5 stylish clothes your dad will love to wear
- 10 garden- related father’s day gift ideas for dad’s who love to be outside
- 28 father’s day gifts that’ll make the grumpiest dad smile
- Metal working experiences to brewery tours: 5 father’s day gift experiences in Bristol
- 5 Queer- owned businesses to support this Pride month
- Should you change your branding to rainbow colours for Pride? A graphic designer explains…
Seasonal SEO blogs to write and post in May
This is a magic time of year to blog because it’s sunny and warm, and you get to write about a time of year which is sunny and warm. We’re only looking ahead to July so dial up the summery feelings and get typing.
When will May blogs be indexed? July-ish.
Key dates in July to write about in May: weddings (obvs), Teacher gifts, upcoming school holidays
Topics to write about in May:
- 5 wedding guest outfits dos and don’ts for summer weddings
- Summer bouquets: what’s in season, and which blooms will last all day?
- How to get colourful vibrant wedding photos which celebrate summer
- Hosting summer BBQs: 5 things garden quick fixes to impress your guests
- Hosting summer BBQs: 5 garden- safe plates and glasses to impress your guests
- Hosting summer BBQs: comfortable, stylish garden furniture you’ll love to enjoy with your guests
Seasonal SEO blogs to write and post in June
It’s June. You’re spending your days basking in glorious sunlight and wafting flies out of your kitchen. Hours are spent in beer gardens. Life is good. Well, stop having so much fun and get back to your desk. There’s a blog to write!
When will June blogs be indexed? August-ish.
Key dates in August to write about in June: There’s another delicious bank holiday in August, school holidays/ back to school content, people go away/ travel, it’s wedding season, people are spending time outside in the garden.
Topics to write about in June:
- 6 foolproof packing hacks for your next holiday
- Travel in style: 12 stunning travel accessories, suitcases, and cabin bags you’ll love to use every year
- 8 camping gadgets you’ll love to use- even if it’s raining this summer
- 10 summer books you’ll love to read on a sun lounger this August Bank Holiday
- Summer wedding gifts: 15 personalised presents that the newlyweds will love
- Summer wedding gifts: 12 thoughtful, romantic presents to make the happy couple smile
- 12 affordable family days out for teenagers in Bristol
- 10 quick, fun craft activities for primary aged children this summer
Seasonal SEO blogs to write and post in July
Ok, here’s where things start to get weird. I know it’s weird, you know it’s weird. Everyone knows. But we’re going to do it anyway, ok? Hold my hand when I tell you this… In July we write about Christmas. I know. I’m sorry. If you’re a product- based business you could honestly write about Christmas for the next 4- 5 months.
When will July blogs be indexed? September-ish.
Key dates in September to write about in July: Back to school. And Jewish New Year is going to be September or October. But… we’re looking ahead to a very commercially busy time, so we could write about any of the big holidays coming up.
Topics to write about in July:
- 15 classic Christmas gift ideas for nannas and grandmothers
- 20 cool, musical Christmas gifts to impress your hipster brother
- 16 book titles your sister- in- law would love to receive as a Christmas gift
- 6 classic recipes, and 6 new recipes to try this Rosh Hashanah your family will love
- 10 kosher candles you’ll love to light this Jewish New Year
- Back to school tips checklist: 28 products from lunchboxes to labels
- How to support your nervous child as they transition to the new school year
- Teacher planners and coffee cups: start the new school year off with some teacher treats
- 5 partner Halloween costume ideas for couples who love horror films
- Hosting Halloween: 12 ideas to decorate for a kids Halloween party
- Hosting Halloween: 12 spooky cocktail ideas for grown ups
- Cosy up your bedroom with 10 autumnal decorating touches and soft furnishings
Seasonal SEO blogs to write and post in August
Yes, summer is still in full swing but ignore it. Summer is over in Blogland, we’re knee deep in velvety, cosy, burnt- orange autumn. With a bit more Christmas chucked in.
When will August blogs be indexed? October-ish.
Key dates in October to write about in August: Halloween, Christmas, Black history month, Diwali
Topics to write about in August:
- 31 Halloween games and activities for the whole family
- 12 of the easiest last minute Halloween costumes
- 5 designer pieces I loved using in interior design projects from black- owned UK businesses
- What is the festival of lights? FAQs about Diwali
- Lamps, candles, and traditional lanterns: 14 beautiful lights to enjoy this Diwali
- 10 crafty Christmas gifts for people who love crochet
- 10 foodie Christmas gifts for people who are obsessed with MasterChef
- 10 Christmas gifts for teens who love make- up
Seasonal SEO blogs to write and post in September
It might be slightly warm still but we’re in Autumn. Try to embrace the crispy leaves and darker nights as you continue to write about Christmas.
When will September blogs be indexed? November-ish.
Key dates in November to write about in September: Firework night, Remembrance Sunday, Black Friday, Christmas
Topics to write about in September:
- Wrap up warm: 15 wool accessories to keep you cosy this bonfire night
- 6 bonfire night activities for curious kids
- How to host a bonfire night gathering for neighbours and friends
- Bonfire night food: toffee apples, hot chocolate, and the best jacket potatoes you’ve ever eaten
- Remembrance Sunday reading list: 12 inspiring, incredible books about UK veterans
- 3 reasons why small businesses shouldn’t feel pressure to get involved with Black Friday
- 10 tips to declutter your home before Christmas
- 5 homemade Christmas decorations: make memories with your family and make your home beautiful
- Catering for Christmas: 6 easy gluten- free/ vegan/ dairy- free festive recipes
- 5 ways to set boundaries with family members this Christmas
Seasonal SEO blogs to write and post in October
It’s cold, it’s dark, it’s raining, and the good news is this is the last month you’ll be writing Christmas blogs for a while! Probably…
When will October blogs be indexed? December-ish.
Key dates in December to write about in October: ChristmasChristmasChristmas, Hanukkah, New Year’s Eve
Topics to write about in October:
- 12 plus- sized sparkly, sequined dresses for your work Christmas party
- 12 sparkly, sequined jumpsuits to feel glamorous at every Christmas party
- 6 festive cocktails to delight your family and friends when you host this Christmas
- 5 festive make- up looks/ manicures/ up- dos to love this Christmas
- 36 stocking- fillers for stationery- mad kids
- 36 stocking- fillers for Pokémon- mad kids
- 36 stocking- fillers for Lego- mad kids
- Last- minute gifts for your aunt you don’t know that well
- Literary letterbox gifts for your long distance best friend
Seasonal SEO blogs to write and post in November
I hear ya, you’re too busy to write a blog post right now. It’s almost Christmas and everything’s stressful. Here’s the thing. The blogs you write now are for future you. Post now, reap the rewards in January. Put that canape down and get typing.
When will November blogs be indexed? January-ish.
Key dates in January to write about in November: Burns night, Chinese new year, Valentine’s day, dry January, Veganuary.
Topics to write about in November:
- 7 reasons I regret doing Veganuary (I know too much about suffering animals, and I’ll never eat cheese again)
- 12 go- to protein- rich Veganuary recipes I love to make
- 5 documentaries to watch if you’re considering doing Veganuary
- 5 gentle but effective ways to exercise this January
- 24 beautiful planners, diaries, and journals which might be too pretty to write in
- Advice from a life coach: 9 methods to define your New Year’s Resolution and stick to them
- How to deal with negative reactions when you announce you’re doing Dry January
- 8 delicious mocktails and juices you’ll love this dry January
- “I don’t miss wine at all”: 8 alcohol- free drinks you’ll enjoy this January
- Celebrating Scotland: 5 tips to host your first Burns night
Seasonal SEO blogs to write and post in December
I’m hoping you’ve planned in some down time in December. You deserve a proper break from work and partying and shopping. Whilst you’re snuggling under a blanket, pop a fireplace video on YouTube, pour yourself a comically- large hot chocolate and write a blog.
When will November blogs be indexed? February-ish.
Key dates in January to write about in November: Valentine’s day. That’s pretty much it.
Topics to write about in November:
- 10 romantic jewellery gifts for her this Valentine’s day
- 10 colourful, joyful gifts for your girlfriend this Valentine’s day
- 10 delicious gifts for your foodie wife this Valentine’s day
- Valentine’s for him: 8 personalised gifts for your sports- obsessed husband
- Valentine’s for him: 8 grooming gifts he’ll love to use and you’ll love to smell
- How to host the perfect cosy Galentine’s night for your besties
- Celebrating single: 6 delightful activities to enjoy a single Valentine’s day
A whole year of seasonal SEO blog content!
I hope you’ve reached the end of this blog with your brain fizzing with ideas for blogging. Click the little star on your desktop search bar so you can come back to it month after month.
If you write a blog as a result of reading this blog, PLEASE share it with me. I want to read it!
And remember, I’m here to help with blogging templates, blogging workshops, Strategy Sessions and free blog advice.
