Next to ‘drink more water’ and ‘cut screen time’, do you have a blogging New Year’s resolution this year? Is it ‘seriously, get some blogs on the website already!’?
Mine too!
As absolutely chuffing brilliant as blogs are (waaaay better than social media captions or newsletters) they’re not easy.
Luckily for you, my hardworking and optimistic pal, this blog is gonna help you smash your blogging New Year’s resolution.
Being a newbie at blogging is like being a newbie spin class.
From the outside, it all looks pretty straightforward. Other people are doing it, their pedals go round and round. But, then you’re in the saddle. Your feet are strapped into those pedals. Suddenly it’s all so much harder. There’s a resistance spinner thing, the instructor is shouting instructions, and now you’ve got to stand up and pedal at the same time? And WHAT is that music?
Coming up with blog ideas is like being stuck in an endless 5:30am ‘Intense Total Attack Spin’ Class. Just when you find a topic which highlights who you are, what your business does, how you’re an expert, and promotes what you sell… you gotta find another one. And write it. And edit it. And post it.
Gah, at least you don’t have to blog wearing Lycra.
Since I’m always banging on about how good blogs are, the least I can do is help you.
Mapped out, right here in this blog, is a month by month plan of topics to write about. There are ideas, examples, editable titles, and they’re all ready for you to take, adapt, and make your own.
With my ideas you’ll dial down the intensity of blogging and make it all as manageable as restorative yoga class.
Start here: 4 quick blogging FAQs about small business blogs
ONE: Why do we write and post blogs months in advance?
Supermarkets also play the “promote things way in advance game”. Have you noticed when the school year is coming to an end there are “back to school” signs above the stationery aisles and next to the uniform- style kids’ clothes? Or the moment September 1st arrives there are Hallowe’en decorations on the shelves? Next time you’re doing a big shop, check out what you can see on the supermarket shelves and use that as a sign to get blogging. Curious? I’ve got a blog all about seasonal blogging right here.
TWO: Isn’t it weird to have blogs on my website about Christmas when it’s July?
Nope! What might be weird is posting a Christmas blog on your social media or in your newsletter in July. Post your blog on your website, let Google crawl and index it, and then people can find it when they’re ready. When it’s closer to Christmas (and it feels more seasonally appropriate) promote your blog all over the place. Remember, the joy of evergreen content is that you can refer to the blog every year.
THREE: How does writing and posting the blogs in advance affect Google search?
Google loves it! Well, Google’s not capable of love, so more accurately, “posting blogs months before your audience will be searching for them works well with Google’s timeline and processes”. But, “Google loves it!” is snappier. This whole process can take anything from a couple of days to 6 weeks. So, there’s really no point in writing a blog about your Easter products in April, or even at the end of March. That blog needs to be written in January or February. Here’s why posting in advance is a good idea, according to the ‘three stages of Google Search’:
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- Step 1– Crawling: Google downloads text, images, and videos from pages it found on the internet with automated programs called crawlers.
- Step 2– Indexing: Google analyses the text, images, and video files on the page, and stores the information in the Google index, which is a large database.
- Step 3– Serving search results: When a user searches on Google, Google returns information that’s relevant to the user’s query.
FOUR: These blog title ideas are great, but what if I don’t really know how to write a blog?
Pal oh pal, you are in the right place! I’ve got tons of guidance for you if you’re getting back to blogging basics. Start with these freebies:
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- 6 tips to write a chuffing brilliant SEO blog for your small business
- 4 fun and easy blog types to promote your small business
- Aaaaand, just in case you’re tempted to use generative AI, read this: Two pros and a whole bunch of cons to using ChatGPT (from a small business copywriter). A rough-around-the-edges, authentic, human written blog from an expert (YOU!) is so much better than bland robot waffle.
1. Small business blog ideas to write and post in January
January is a great time to write some blogs. It’s cold and dark outside you can legitimately snuggle under a blanket with a candle lit. You’ll be writing about spring and everyone’s looking forward to spring anyway.
When will January blogs be indexed? March-ish.
Key dates in March to write about in January: Easter, Mother’s day, World Book Day, St Patrick’s Day, International Women’s Day, St David’s day, Pancake Day, Eid.
Topics to write about in January:
- How to host a chilled/ sophisticated/ colourful/ sensitive Mother’s Day lunch
- 5 thoughtful/ cute/ delicious edible gifts to share at iftar
- Stunning platters, tableware, and cutlery for hosting loved-ones this Eid
- 7 easy/ affordable/ simple World Book Day costumes for 4-year-olds
- 12 World Book Day events at independent bookshops in Bristol in 2026
- Celebrating International Women’s Day: 5 female business owners/ makers/ industry roles models I look up to
- 3 Welsh designers/ ceramicists/ artists/ creatives who inspire me on St David’s Day
- St Patrick’s Day: 3 Irish filmmakers/ animators/ videographers you should know
- Where to find fairtrade and ethical Easter Eggs in Bristol
2. Small business blog ideas to write and post in February
February is just as cold and grey as January, so stay under that blanket and write some more blogs. Immerse yourself in sunny, springtime thoughts while your feet are warmed up with fluffy socks.
When will February blogs be indexed? April-ish.
Key dates in April to write about in February: Easter, Mother’s Day, St George’s Day, Shakespeare’s birthday (just me?), the end of the tax year.
Topics to write about in February:
- Thoughtful Mother’s Day gifts for mums who are retired/ love reading/ dog-obsessed
- Affordable Mother’s Day gift ideas for thifty mums who love a bargain
- Luxurious Mother’s Day gifts for mums who need a bit of pampering
- 5 nature-inspired Easter activities for wild, adventurous kids
- Your dream Easter tablescape: 9 exclusive/ elegant/ cheerful Easter-inspired homewares we love
- 5 fun St George’s Day crafts/ recipes/ books for kids under 11 (great for rainy days!)
- Employed AND self-employed? 4 tips you need to know before submitting your tax self-assessment
- 5 expenses sole traders CAN claim for on your tax self-assessment, and 5 you CAN’T
- 6 Bristol accountants who will support you with your first ever tax self-assessment
3. Small business blog ideas to write and post in March
The daffodils are fully daffodilling and spring is definitely springing! It’s time to emerge from your lovely blanket and consider going outside. But! There are still seasonal SEO blogs to write so don’t get too carried away.
When will March blogs be indexed? May-ish.
Key dates in May to write about in March: There are so many bank holidays! (Ok, there 2. But how do people spend their bank holidays?)
Topics to write about in March:
- 3 vibrant/ natural/ peaceful spring paint colours to refresh your kitchen this May Bank Holiday
- DIY your garden fences this May Bank Holiday: 6 tips to get straight, strong fencing
- Hosting friends this Bank Holiday weekend? 5 tasty/ fresh/ impressive/ simple recipes I always cook in the spring
- May Bank Holiday weddings: 3 unique/ romantic/ informal ways to structure your wedding weekend
- 5 family-friendly activities for animal/ train/ craft-loving kids in Bristol
4. Small business blog ideas to write and post in April
The sun is sometimes visible and it’s hopefully not raining- welcome to April! Think ahead to summer, there’s almost a whiff of BBQ smoke in the air and an ice cream in your hand. Almost. Let’s write about it.
When will April blogs be indexed? June-ish.
Key dates in June to write about in April: Father’s Day, summer solstice, Pride month, summer everything.
A quick note, only write about Pride if you belong to the LGBTQIA+ community yourself or you intend to share the voices of LGBTQIA+ people.
Topics to write about in April:
- Father’s Day gift ideas: 5 stylish but comfy clothes your dad will love to wear
- 10 garden-related Father’s Day gift ideas for dad’s who love to be outside
- 28 small/ thoughtful/ useful/ funny/ sporty Father’s Day gifts that’ll make the grumpiest dad smile
- Metal working experiences to brewery tours: 5 unique/ memorable Father’s Day gift experiences in Bristol
- 5 Queer-owned businesses in Bristol to support this Pride month (and always!)
- Should you change your branding to rainbow colours for Pride? A queer graphic designer explains…
5. Small business blog ideas to write and post in May
This is a magic time of year to blog because it’s sunny and warm, and you get to write about a time of year which is sunny and warm. We’re only looking ahead to July so dial up the summery feelings and get typing.
When will May blogs be indexed? July-ish.
Key dates in July to write about in May: weddings (obvs), Teacher gifts, upcoming school holidays, travelling and holidays
Topics to write about in May:
- 5 light and floaty/ plus-sized/ floral/ bold dresses perfect for summer weddings
- Vibrant/ elegant/ original summer wedding bouquets: 5 in-season flowers which will last all day
- Long summer evenings: 6 ways I get iconic wedding photos at sunset
- Hosting summer BBQs: 5 garden quick fixes/ garden-safe tableware/ garden lighting to impress your guests
6. Small business blog ideas to write and post in June
It’s June. You’re spending your days basking in glorious sunlight and wafting flies out of your kitchen. Hours are spent in beer gardens. Life is good. Well, stop having so much fun and get back to your desk. There’s a blog to write!
When will June blogs be indexed? August-ish.
Key dates in August to write about in June: There’s another delicious bank holiday in August, school holidays/ back to school content, people go away/ travel, it’s wedding season, people are spending time outside in the garden.
Topics to write about in June:
- Travel in style: 12 stylish/ affordable/ sturdy suitcases, weekend bags, and cabin bags you’ll use every year
- 8 essential camping gadgets you’ll use all summer (even if it’s raining)
- 10 summer books you’ll love to read on a sun lounger this August Bank Holiday
- Summer wedding gifts: 15 personalised presents to make the newlyweds tear up
- Summer wedding gifts: 12 thoughtful/ romantic/ classic/ alternative presents to make the happy couple smile
- 10 quick, fun craft activities for primary aged children this summer
- “Can we come back next year?”: 8 summer holiday days-out in Bristol even the teens will love
- 22 back-to-school hacks for parents of primary- aged children- they’ll never lose their uniform again!
7. Small business blog ideas to write and post in July
Ok, here’s where things start to get weird. I know it’s weird, you know it’s weird. Everyone knows. But we’re going to do it anyway, ok? Hold my hand when I tell you this…
In July we write about Christmas. I know. I’m sorry. If you’re a product- based business you could honestly write about Christmas for the next 4- 5 months.
When will July blogs be indexed? September-ish.
Key dates in September to write about in July: Back to school. Rosh Hashanah is most often September or early October. But… we’re looking ahead to a very commercially busy time, so you could write about any of the big holidays coming up. Hallowe’en, Bonfire Night, Thanksgiving (if you have American customers/ clients), aaaand… CHRISTMAS.
Topics to write about in July:
- 15 timeless/ vintage/ quality/ luxurious Christmas gift ideas for nannas and grandmas
- 20 cool/ musical/ foodie/ sporty Christmas gifts to impress your older/ younger brother
- 16 of 2026’s bestselling books: the Christmas present to make your shy/ book-loving/ new sister-in-law smile
- 6 classic recipes, and 6 new recipes to try this Rosh Hashanah
- 10 kosher candles from small businesses you’ll love this Jewish New Year
- Back to school checklist for busy parents: 28 essential products from lunchboxes to labels
- How to support your nervous child as they transition to the new school year
- Teacher planners and coffee cups: 15 cheerful/ colourful/ useful treats to start the new school year off with joy
- 5 NSFW/ gruesome/ funny/ Halloween costume ideas for couples who love horror films/ fancy dress/ making a statement
- Hosting Halloween: 12 easy/ quick/ fun ideas to decorate for a kids’ Halloween party
- Hosting Halloween: 12 spooky cocktail and mocktail recipes for grown ups
- Cosy up your home with 10 autumnal soft furnishings from my favourite Bristol homeware stores
8. Small business blog ideas to write and post in August
Yes, summer is still in full swing but ignore it. Summer is over in Blogland, we’re knee deep in velvety, cosy, burnt- orange autumn. With a bit more Christmas chucked in.
When will August blogs be indexed? October-ish.
Key dates in October to write about in August: Halloween, Christmas, Black History Month, Diwali
Topics to write about in August:
- 31 spooky/ funny/ affordable/ homemade Halloween games and activities for the whole family
- 12 of the easiest last-minute Halloween costumes for busy parents
- 5 classic/ stunning/ statement interior design pieces from Black-owned UK businesses
- What is the festival of lights? 14 FAQs about Diwali for kids
- Lamps, candles, and traditional lanterns: 14 beautiful lights to enjoy this Diwali
- 10 crafty Christmas gifts for friends who love crochet/ embroidery/ knitting/ cross stitch/ tapestry
- 10 foodie Christmas gifts for people who are obsessed with MasterChef
- 10 Christmas gifts for teens who love make-up
9. Small business blog ideas to write and post in September
It might be slightly warm still but we’re in autumn. Try to embrace the crispy leaves and darker nights as you continue to write about Christmas.
When will September blogs be indexed? November-ish.
Key dates in November to write about in September: Firework night, Remembrance Sunday, Black Friday, Christmas, New Year’s Eve
Topics to write about in September:
- Wrap up warm: 15 warm/ wool/ recycled accessories to keep you cosy this bonfire night
- 6 bonfire night/ firework night activities for creative/ curious / young/ energetic kids
- 12 tips to host an authentic/ traditional/ grown-up bonfire night party for neighbours and friends
- Bonfire night recipes: toffee apples, hot chocolate, and the best jacket potatoes you’ve ever eaten
- Remembrance Sunday reading list: 12 inspiring/ incredible/ moving/ powerful books about UK veterans
- 3 reasons why small businesses shouldn’t feel pressure to get involved with Black Friday
- 10 simple/ quick/ easy/ fast tips to declutter your home before Christmas
- 5 homemade Christmas decorations: make memories with your family and make your home festive
- Catering for Christmas: 6 gluten-free/ vegan/ dairy-free/ traditional festive recipes
- From your therapist’s couch- 5 steps to set boundaries with family members this holiday season
- 8 New Year’s Eve parties in Bristol- from quiet cocktails to all-night raves
- Make it special: 5 ways to host New Year’s Eve at home (without getting FOMO)
10. Small business blog ideas to write and post in October
It’s cold, it’s dark, it’s raining, and the good news is this is the last month you’ll be writing Christmas blogs for a while! Probably…
When will October blogs be indexed? December-ish.
Key dates in December to write about in October: ChristmasChristmasChristmas, Hanukkah, New Year’s Eve
Topics to write about in October:
- 12 plus-sized/ recycled/ statement/ bodycon sequined dresses for your work Christmas party
- 12 sparkly, sequined jumpsuits to feel glamorous/ elegant/ festive at every Christmas party
- 6 festive cocktails and mocktails to make your your family and friends merry this Christmas
- 5 festive make-up looks/ manicures/ up-dos to try this Christmas
- 36 stocking-fillers for stationery-mad kids/ for Pokémon-mad kids/ for Lego-mad kids
- Last-minute gifts for your aunt/ mother-in-law/ neighbour/ boss you don’t know that well
- Literary/ edible/ animal-themed letterbox gifts for your long distance best friend
11. Small business blog ideas to write and post in November
I hear ya, you’re too busy to write a blog post right now. It’s almost Christmas and everything’s stressful. Here’s the thing. The blogs you write now are for future you. Post now, reap the rewards in January. Put that canape down and get typing.
(Or pay someone to do it for you…)
When will November blogs be indexed? January-ish.
Key dates in January to write about in November: Burns night, Chinese new year, Valentine’s day, Dry January, Veganuary.
Topics to write about in November:
- 7 reasons I regret doing Veganuary (TL;DR- I’ll never eat cheese again)
- 12 go-to/ protein-rich/ super tasty Veganuary recipes I love to make
- 5 powerful/ short/ free documentaries to watch if you’re considering doing Veganuary
- 5 gentle but effective/ simple/ straightforward/ calming ways to exercise this January
- 24 beautiful planners, diaries, and journals which might be too pretty to write in
- Advice from a life coach: 9 methods to define your New Year’s Resolutions and stick to them
- 5 ways to shut down unsupportive/ negative reactions when you’re doing Dry January
- 8 delicious mocktails and juices you’ll love this Dry January
- “I don’t miss wine at all”: 8 alcohol-free drinks you’ll enjoy this January
- Celebrating Scotland: 5 tips to host your first/ traditional/ authentic Burns night
- Not just haggis- 5 Scottish products to buy this Burns Night (and the Scottish small businesses which stock them)
12. Small business blog ideas to write and post in December
I’m hoping you’ve planned in some down time in December. You deserve a proper break from work and partying and shopping. Whilst you’re snuggling under a blanket, pop a fireplace video on YouTube, pour yourself a comically-large hot chocolate and write a blog.
When will November blogs be indexed? February-ish.
Key dates in January to write about in November: Valentine’s day. That’s pretty much it. There’s a school half-term somewhere in there too.
Topics to write about in November:
- 10 romantic/ classic/ dainty/ affordable/ statement] [rings/ bracelets/ necklaces for her/him this Valentine’s day
- 10 colourful/ joyful/ DIY/ personalised gift ideas for your girlfriend/ boyfriend/ partner this Valentine’s day
- 10 delicious gifts for your foodie wife / husband/ spouse this Valentine’s day
- Valentine’s for him: 8 personalised gifts for your sports-obsessed/ beer-obsessed/ fashion-obsessed husband
- Valentine’s for him: 8 grooming gifts he’ll love to use and you’ll love to smell
- How to host the perfect/ empowering/ celebratory/ cosy Galentine’s night for your besties
- Celebrating single: 6 delightful/ solo/ wholesome activities to enjoy if you’re single on Valentine’s day
- 16 February half-term activities for rainy days to make any 10-year-old smile
A whole year of small business blog ideas!
I hope you’ve reached the end of this blog with your brain fizzing with ideas for blogging. Click the little star on your desktop search bar so you can come back to it month after month.
If you write a blog as a result of reading this blog, PLEASE share it with me. I want to read it!
And remember, I’m here to help with done FOR you blogging, blogging templates, blogging workshops, and Strategy Sessions.
