The 5 golden rules of good copywriting (according to a freelance copywriter)
After copywriting full time ‘for just shy of half… [a] decade*’, I’ve written a lot of stuff and I’ve read a lot of stuff. I’ve gathered everything I’ve learned about copywriting into these 5 golden rules. These rules will be helpful if you’re going to attempt your own copywriting, or if you’re considering becoming a […]
What’s the deal with Christmas in July? 3 reasons product-based business owners start preparing in the summer
Right now, as I’m typing this, it’s mid-July. This morning, minutes after eating my breakfast, I reached for a vegan Magnum and I’m already thinking about having this salad for my dinner. Hopefully we’ll be eating in the garden (ok, it’s a yard) and hopefully I’ll be having an ice- cold glass of rose. What […]
How to clearly and authentically show your small business is LGBTQ+ inclusive
This blog was inspired by a chat with a lovely group of small business owners in Bristol a little while ago. They were in different industries, a mix of product- based and service- based, and they all had something in common. I’ve summarised our chat here in these four sentences: “I care about the LGBTQ+ […]
How to write about sustainability without greenwashing: 6 important tips a small business owner needs to know
As a small business copywriter, I’ve had many conversations with my lovey clients about sustainability. Generally, my clients are incredibly sustainable and environmentally friendly. That’s one of the reasons I want to work with them. But, for lots of reasons, many of my clients feel reluctant to highlight how sustainable they really are. […]
4 ways to be super ready for a discovery call as a copywriter
Hey copywriter pal, this blog is a breeze to read, but if you want to just click on a heading up here, it’ll take you straight to that section to save you some time. 4 ways to be super ready for a discovery call as a copywriter A wonderful thing has happened- you’ve got […]
So, you’ve booked a discovery call with a copywriter… Now what? 4 super quick things you need to know
^^^You’re busy, and you want answers fast. Simply click on the heading above to jump to the section which most interests you, or read the whole blog in 5 minutes. So, you’ve booked a discovery call with a copywriter… Now what? 4 super quick things you need to know What happens in a discovery call? […]
Copywriter Feedback: How to be clear, helpful, and effective (so you get the results you want)
TLDR; this blog is packed full of specific, detailed advice on how to give your copywriter feedback but if you’re looking for a quick answer, this is what I email my clients: Absolutely all feedback is welcome- this copy has to inspire the reader to act, and to give a good understanding of your […]
