What’s the deal with Christmas in July? 3 reasons product-based business owners start preparing in the summer
Right now, as I’m typing this, it’s mid-July. This morning, minutes after eating my breakfast, I reached for a vegan Magnum and I’m already thinking about having this salad for my dinner. Hopefully we’ll be eating in the garden (ok, it’s a yard) and hopefully I’ll be having an ice- cold glass of rose. What […]
Two pros and a whole bunch of cons to using ChatGPT (from a small business copywriter)
We’ve all seen enough sci- fi movies to be scared of AI (I’m lookin’ at you I, Robot) but it’s pretty clear it’s not going anywhere. Alexa and Siri are staples in most homes (not mine. Remember I, Robot?), there’s facial recognition software on your phone, customer service chat bots, and automatic subtitles on videos. […]
What exactly is a copywriter? 10 things you need to know as a small business owner
What exactly is a copywriter? Don’t worry if you’re not sure what a copywriter is. I’ve been asked this question by just about all my friends and I’ve repeatedly explained it to family members. I didn’t know myself until a few years ago. ONE: What is a copywriter? This is how I […]
What’s the difference between a copywriter and a content writer?
Don’t want to read the whole blog? Fair enough! Just click the bullet point above and you’ll jump right there. What’s the difference between a copywriter and a content writer? What an excellent question you’ve thought of! You’ve quite cleverly spotted that “copywriter” and “content writer” are used interchangeably and they sort of […]