Now booking: Jan 2025

Email subscribers want to hear from you

Newsletters, promos, and sales emails

Email marketing for lovely small businesses

You own your email list. Make the most of it.

Your customer has subscribed to your emails. They want to hear about your products and services.

Carefully- planned, well- written email sequences gently encourage your customer to buy from you, and build your brand in the meantime.

From just one email one of my clients got “a flurry of website visits and sales, and no unsubscribes at all”.

Pretty good, huh?

Like love letters, but more profesh

Why use a copywriter for newsletters and emails?

Rather than your message being lost in social media algorithms, send it directly to your customers’ inboxes.

Welcome emails, launch emails, abandoned cart emails, newsletters, promotional emails, confirmations and dispatch emails… you’ve also got a lot to write. 

And, they all need to be accurate, clear, engaging, and persuasive. 

Monthly retainers

I'll deliver one, two, or four emails to you per month, ready for you to send straight to your subscribers.

A one- off email project

A full sequence of emails ready to schedule. Your reader will be informed, entertained, and ready to buy.

Email templates

Keep your emails consistent, reliable, and super clear. Get rid of the overwhelm, and DIY your emails.

Email marketing is the highest ROI…

Newsletters

Send regular updates, discounts and reminders to your subscribers.

Sales emails

Get orders from clients and wholesalers without pushy selling.

Email sequences

Automate your emails (in your tone of voice) to get you more business.

Service updates

Keep your customers in the loop to build trust and excitement.
You don’t have to do everything on your own

Email and newsletter copywriting

I work with small business owners who know exactly what they want to say, but they don’t have the time or confidence to get the words out.

Sometimes they overthink and go round in circles until they decide not to send anything.

Getting a copywriter to write emails for you stops the overwhelm. Just copy, paste, send, and watch the orders come in.

Chuffing lovely businesses

Lovely words, lovely clients

Copywriting and content writing testimonials

Being a copywriter for radical, independent, bold businesses owners is awesome. Check out their kind reviews and click on their name to go see their website.

The copy is wonderful! It was so easy to work with you, we really appreciate you turning around so quickly. It was so helpful to have the video presentation of the copy- thanks so much.
Bristol
Bonnie clearly explained the copywriting process up front and even included explainer videos with each draft. She really got to the heart of my business and bought my personality into the copy.
Manchester, UK
Working with Bonnie was magical. I had never worked with a copywriter before so I wasn’t sure what to expect. When she delivered the blog copy I was truly blown away. Highly recommend!
Devon, UK
I was lost for words when reading the first draft of the blog. I was absolutely astonished! I couldn't wait to get it on my website.
London, UK
I thoroughly enjoyed working with Bonnie on my wesbite copy. She has a friendly, consultative style, listens well, and brings a wealth of expertise in SEO copywriting.
Norfolk, UK
I was so impressed with Bonnie's ability to produce such a detailed brilliant blog from a relatively short conversation. I felt so positive after working with Bonnie- she just 'got' what I needed!
Teeside, UK

Select clients

Meet your new small business bestie

Bonnie will copywrite the shiz outta those emails

I get a real kick out of helping people, and there are a couple of ways I do that with copywriting.

Firstly, I literally take things off your to- do list. It’s pure joy just handing over a tricky task to an expert. I love being that person for you.

Secondly, it’s about results.

Working with me is the difference between an unsent email/ basic AF newsletter, and a brilliantly written message which gets great open rates, website visits, and brand awareness.

A Bristol copywriter for Bristol businesses

Writing copy for Bristol businesses is extra special for me since it’s my hometown. And it’s chock- full of gurt lush indie, creative businesses.

But, if you’re an indie, creative business from anywhere else in the UK, that’s absolutely great! I’ve written for businesses all over the UK and I’d love to write for you too.

A guide to email copywriting prices

Small business email copywriting prices

I keep things simple AF. One day of my time, one price. 

And, I have a special small business day rate.

My official day rate is capped at £425- less than the UK average. (Checkout the stats here, page 25.)

But if you’re a fellow small business I guarantee to give you a chunky discount on my day rate.

  • Two newsletters a month £325- £650

    Build brand awareness, highlight your values, and promote your business

  • Two sales email templates £650- £875

    Model emails and templates for you to modify and send to your clients.

  • Five email nurture sequence £650- £1200

    Abandoned cart, product launch, or welcome emails to get you more sales.

They actually want to hear from you

Your email list is the most engaged audience you have.

Check out the small print

Email copywriting frequently asked questions

I love that you want to get all the information before hiring someone. You’ll find lots of answers here but remember, if you want to know more, I’m only an email away.

Nope! Two reasons:

One: for me to track which keywords are ranking for your website, I’d need to be added to your Google analytics, and I’d need access to the back end of your website. This is not the kind of client data I want to be responsible for, which is why I send your freshly written copy to you in a Word document, and you can upload it, track it, and monitor it yourself. You can absolutely share the results with me!

Two: super well written SEO copywriting is only one part of the SEO puzzle. Yes, it’s a key puzzle piece, but if you don’t also have a good website, good technical SEO, and good backlinks, you may struggle to rank for the keywords you want to rank for. So, as a copywriter, I can’t be solely responsible for the SEO on your website.

Yes! I start writing when I have received 50% of the agreed fee, but how you pay is up to you.

I’m happy to take three payments of 33%, or two payments of 50%, which is typical. Let’s discuss this in your discovery call.

For Strategy Sessions we can discuss your payment plan before you book. Pop an email to bonnie@wordsbybonnie.com and let me know how you’d like to pay.

Simply, no. This is not something I’m good at or enjoy doing, so I can’t offer this as a service. Everything I write for you will be ready to simply copy and paste, but it’s best for you to keep the access to your website to yourself, or your trusted VA/ website developer.

Kinda, but not really. I price very, very carefully to suit a range of budgets, and so I can keep my business alive. I weigh up exactly what you asked for, how long it’ll take me, my day rate, and how much research I’ll need to do. Then I send you three proposal quotes options for you choose from.

My day rate is around £325 for small businesses, and £425 for agencies. The average UK copywriter day rate is £433.

If the quotes I send you are too high for your budget, I’m happy to amend the quote and work with you to reduce the scope of the project. This means, for example, doing one page of website copy at a time, or one blog every other month.

Sorry, I’m not your gal. I can recommend some talented designers and photographers for you, but I’m very happy sticking to words.

Check out my recommendations page for all the great small business I love working with.

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On a fully irregular basis, whenever I’ve got something super interesting, I’ll send it your way.