Hiring a copywriter for your small business can be expensive. Is it worth it? Yes, absolutely, 100%. Copywriting is a gamechanger.
But… You and I both know that needing a service is one thing. Affording it is another.
This is precisely why I created the Strategy Sessions.
Until it’s the right time to outsource your copywriting, I’ll help you DIY it. I’ve deliberately made this service as low-cost as I can.
It’s way more than a chunky 2- hour call.
Before we meet, I research your business, audience, and SEO keywords.
After our call, for a whole month, we’ll be pen pals! Email questions, share updates, and send me your writing for (kind, actionable) feedback.
Get loads of ideas and answers to all your copywriting questions.
Set a copywriting goal during our call and I'll help you achieve it in 30 days.
Know exactly how to improve your copy and content with a step- by- step plan.
Expert copywriting guidance at a fraction of done- for- you prices.
Together, you and I will freshen up your website copy.
Once I get your questionnaire answers, I start researching. I’ll shape the call around your aims, questions, and challenges.
During the call, we’ll work on improvements. You’ll also set yourself a goal copywriting for the next month.
You’ll leave the call buzzing with ideas and a big ol’ to-do list. Over the next 30 days, you’ll get some emails from me. Mostly because I’m nosy, but mainly to support you. I’ll check in on your goal progress and give feedback on your writing.
Everything we cover in the call is bespoke to you, your business, and your questions.
Here are some examples of what we could cover together:
Not sure if you’re a “good” writer? Is there a long-abandoned blog nagging at you? Perhaps every time you try to write a business blog you feel overwhelmed AF…
Don’t worry. Wherever you are right now, together, we’ll get you blogging for your small business.
By the end of the Strategy Session, you’ll be feeling clear and confident. Your brain will be full of ideas, and your notebook will be full of tasks to get on with straight away.
There’s more- you’ll also set yourself a blogging- related goal. As you work on it over the next month, email me anytime for extra support (and writing feedback!).
The 2- hour call is packed full of bespoke advice and guidance, depending on what you need to get you blogging
Here are some examples of what we could cover together:
The Strategy Sessions are for people who manage their own marketing. I’ve designed them to be super valuable, with practical guidance.
If you’re a small business owner (service- based or product- based), a freelancer, a sole trader, or a creative, you’ll find the Strategy Sessions really helpful.
These sessions are packed with actionable, practical advice to transform your copy.
They’re accessible, affordable, and great value for money.
The 2 hours we spend together, the research I’ll do before, creating your strategic plan after, sending the templates you need and supporting you over 30 days via email will likely add up to a full day of my time. Maybe a little over. So, one day of my time = my day rate.
I love keeping things simple.
I want every small business owner to have chuffing brilliant copy.
One way I do this is by writing for my clients. I spend hours at my desk, ignoring cups of tea, and immersing myself in their business. Lush.
If I can’t write for my clients, then I write with them.
This is what the Strategy Sessions are all about.
I support you to write chuffing brilliant copy for your own business.
I draw on three specific sets of skills:
I taught thousands of teenagers to write. Even about stuff they hated. Like Macbeth. There were so. many. essays about Macbeth.
So, helping you to write nice things about your business is gonna be a breeze, pal.
Get guidance from a professional copywriter to transform your DIY copy.
Use my resources to support you when you write for your small business.
You’ll know how to write, what to write now, and what to write next.
Email your redrafted copy and I’ll give you (kind, actionable) feedback.
Living in Bristol is awesome, but it kinda doesn’t matter here. Our Strategy Session call will be on Google Meet.
So, whether you live over the road or over the other side of the country, I’ll (virtually) hold your hand as you DIY writing for your business.
Refunds
Strategy Sessions are non- refundable, for a few reasons.
There is information about the Strategy Sessions being non-refundable on the booking page. I’ve taken every effort to make sure everyone’s aware of this policy.
Rescheduling
I understand that life happens, and I want to be as flexible as I can. So, instead of a refund, you can reschedule the Strategy Session call can be once. In the case of illness or another issue which means you need to reschedule please give me as much notice as possible. I guarantee to reschedule your call if you give me at least 24 hours’ notice.
Lateness
If you are running late to the Strategy Session call, please let me know ASAP. I’ll do my best to extend the call so we still have the full amount of time. I can’t promise this because it depends on what else is in my diary that day
If you don’t arrive at the start of the scheduled time, I’ll wait for 15 minutes and send an additional reminder email. If you don’t arrive within a further 15 minutes (30 minutes in total) you’ll be considered a no- show. It’s unlikely I’ll be able to rebook your call.
This is the fun bit!
In short, your goal can be anything you want, as long as it’s related to copywriting.
It might be something like, ‘in the next 30 days, I am going to:
You’ll decide your goal based on what we cover in the session. Your notes, and the templates/ plan I send you will help you achieve your goal. You also get 30 days of email support if you get stuck or want me to give you some feedback on your writing.
Sadly, I cannot.
I am a writer, not a website developer. I wouldn’t know where to begin.
Once your website exists, I can help you put the right words in the right places.
The “right words” might be SEO keywords, to help your website appear on Google. They might be on-brand keywords, to help your business personality shine. It might be that we deal with the structure, headlines, accuracy, or messaging. In fact, there’s a lot we could cover just dealing with the words. (There’s a blog here all about what ‘good’ copywriting is, check it out.)
If your website doesn’t exist yet, it’s too early for a Strategy Session.
Looking for website developer? I’ve got a recommendations page for you.
Yes, absolutely!
In our call, you’ll set yourself a copywriting goal to achieve in the next 30 days. You’ll have templates (if relevant), a bespoke strategic plan, and lots of notes to help you make progress. I’ll also email you a couple of times through the month to see how you’re getting on. This is not in a “checking if you’ve done your homework” kinda thing. It’s about supportive accountability. Just knowing I’m going to ask you about your writing is going to help you do it.
You can also email me anytime in the 30 days to ask questions or send your work for feedback.
The only thing I ask is that the questions and writing you send me are relevant to the goal you set.
For example, if your goal is to rewrite your home page in the next 30 days, please don’t email me about blogging techniques, or social media captions. Since you’re working towards a specific goal, and I’m helping you with that goal, it makes sense for us to keep the emails focused on that.
Mainly because you’re never going to watch it, but also because it’s not very helpful.
Hear me out…
I’m going to send you any relevant templates after our call, as well as your bespoke strategic plan. You’re also going to have your own notes from the session. All this information will help you write for your business. Any more information is probably going to be unhelpful, and overwhelming AF.
After working through our 2- hour call, it’s unlikely you’ll want to rewatch it. Another 2 hours?! You’ve got writing to do!
Also, sometimes, when people know there’s a recording or something to “catch up” on later, they zone out. No judgement, we all do it. I hope we can both stay focused in the Strategy Session and make the most of our time together.
Finally, the recordings are massive files (2 hours of video and audio!) and they’re annoying to send/ keep track of.
So, with all this in mind, there’s no video recording. (But I promise you don’t need it.)
I’m sure you’re not planning on booking a call and not showing up, because you’re nice. But, it’s happened before and I’d like to avoid it happening again. To protect my time and energy, I take payment for the Strategy Sessions before the call happens.
