The 5 golden rules of good copywriting (according to a freelance copywriter)
After copywriting full time ‘for just shy of half… [a] decade*’, I’ve written a lot of stuff and I’ve read a lot of stuff. I’ve gathered everything I’ve learned about copywriting into these 5 golden rules. These rules will be helpful if you’re going to attempt your own copywriting, or if you’re considering becoming a […]
7 common website copy problem areas and how to fix them (according to a qualified copywriter)
This blog is packed full of detail, so if you don’t have time to read it all now, just click on whichever heading ^^^ will answer your question quickly. Website copy is incredibly important, and incredibly complex. One of the main issues is that website copy appears simple- a headline here, a CTA […]
