The 5 golden rules of good copywriting (according to a freelance copywriter)
After copywriting full time ‘for just shy of half… [a] decade*’, I’ve written a lot of stuff and I’ve read a lot of stuff. I’ve gathered everything I’ve learned about copywriting into these 5 golden rules. These rules will be helpful if you’re going to attempt your own copywriting, or if you’re considering becoming a […]
7 common website copy problem areas and how to fix them (according to a qualified copywriter)
This blog is packed full of detail. If you don’t have time to read it all now, just click on whichever heading above will answer your question and you’ll jump straight there. Website copy appears simple- a headline here, a CTA there- but it’s anything but. The words on your website are doing […]
