Natalia is the founder of the wonderful Pearls and Pomegranates, an ethical jewellery platform, where wonderful independent jewellers can showcase and sell their incredible creations.
I was lucky enough to write for her quite a few times, including website copy pages about sustainability, a jeweller directory, and describing collections of jewellery, as well as SEO blogs.
For this project, I wrote some blogs for Pearls + Pomegranates which were optimised for search engines, packed full of helpful content for her readers, and full of external and internal links to irresistible products.
The blogs were around 2000- words each blog, at least 5 social media captions, and persuasive calls to action.
It was so dreamy to work with Natalia so many times, especially because I got to know the brand, the values, and the tone of voice really well.
This means the research process was much more straightforward, and faster (win for me, win for Natalia!). I already knew the competitors and the industry, and Natalia shared that “sustainable jewellery” should be the focus SEO keyword.
I did some tangential SEO research, and I made sure all information about mining, manufacturing, and distribution of jewellery was correct in the blog. I made sure to include lots of quality external links for backlinks, and authenticity.
In this case, there were no edits or amends from Natalia and the blog went straight onto the website. It’s a testament to the benefits of working with a client for a longer period of time- the longer the relationship, the fewer the edits.
On a fully irregular basis, whenever I’ve got something super interesting, I’ll send it your way.